This second-year university project was a live design brief for The Grown Up Chocolate Company who is entering the healthy snack market and expanding its range of deliciously decadent handmade bars to include nut free, vegan, dairy-free and sugar-free options. This created a great opportunity to produce a tempting new identity for the new ‘free from’ range of chocolate bars.
The mission was to communicate that the bars in the new ‘free from’ range are just as indulgent and beautifully handmade as the regular bars. It was important to promote the products as a healthy snack, while also preserving the brand’s deliciously decadent handmade image.
The Grown Up Chocolate Company has a very distinct look, which I communicated through my designs. I created a set of 4 chocolate boxes, encased in an eye-catching outer packaging, 4 key visuals, and a website landing page.