Dyson X Mimica
I had the opportunity to take part in five day creative challenge as part of a pilot studentship programme organised and run by a partnership between the Dyson Creative team, and Mimica Lab – a previous winner of the James Dyson Award and inventor of a revolutionary food expiry label called Mimica Touch. The project brief was to design an awareness campaign that introduces the Mimica Touch label to customers and explains the benefits of using this type of label. I decided to focus on in-store signage and customer journey.